See See Are

 Me on camera? Preposterous! 

(This joke is in reference to my history of on camera presence :) )

The CCR presents a pretty unique way of answering questions, one that I haven’t really explored. I’ll probably make a fairly dramatic video answering the question, with intense music and an overly edited style. Why not challenge myself. In preparation, let’s go over the first question I have to answer. 

"How does your product use or challenge conventions, and how does it represent social groups or issues?"

Our story is all about challenging societal norms. In the film, we follow a Cowgirl who disguises herself as a cowboy to be taken seriously amongst others. In our research, almost every Western we found starred a man. There were female cowboys in the old west, they just never got representation in media. 

A female Cowboy (Cowgirl)

We thought presenting a woman as the lead in our Western would provide a unique challenge to the genre. 

It also helps provide a commentary on todays social climate. By presenting a woman in such a powerful, lead role, and having her hide away her femininity to be respected, it mirrors today’s contemporary society, one that sees femininity as a sign of weakness. We hope to challenge these standards, and show them as something outdated and dangerous.